Art Direction
Art Direction
Art Direction

/ Expertise

/ Expertise

/ Expertise

Visual Identity

Visual Identity

Visual Identity

I craft visual languages that bring brands to life across digital and physical touchpoints.

I craft visual languages that bring brands to life across digital and physical touchpoints.

I craft visual languages that bring brands to life across digital and physical touchpoints.

/ Overview:

Setting the Vision Behind Every Visual

Art direction is more than aesthetics — it's the orchestration of storytelling, tone, and strategy across every visual element your audience encounters. At Destello, we guide brands through this process with precision and imagination, crafting immersive experiences that go beyond the screen, beyond the frame — and into the hearts of your audience.

Whether we’re leading a cinematic brand campaign or curating a product shoot for digital platforms, we bring together creative vision, strategic thinking, and hands-on execution to ensure that every piece looks and feels exactly right.

Visual Identity
Visual Identity
Visual Identity

We shape every art direction with your brand's essence at the core. A typical art direction package includes the following essentials:

What We Deliver

Visual Identity
Visual Identity
Visual Identity
(01)
Creative Campaign Direction
(01)
Creative Campaign Direction
(01)
Creative Campaign Direction
(02)
Shoot & Production Leadership
(02)
Shoot & Production Leadership
(02)
Shoot & Production Leadership
(03)
Look & Feel Systems
(03)
Look & Feel Systems
(03)
Look & Feel Systems
(04)
Digital Visual Direction
(04)
Digital Visual Direction
(04)
Digital Visual Direction

In today’s saturated visual landscape, aesthetics without meaning fade fast. What cuts through the noise are visuals that tell a story — that evoke a feeling, an instinct, a memory.

Our approach to art direction ensures that your brand doesn’t just “look good” — it feels right. It’s consistent. It’s confident. And it’s crafted to trigger a reaction, whether that’s curiosity, admiration, or trust.

When done right, art direction becomes the silent ambassador of your brand. It’s the reason people pause, click, save, and remember.

Our Process: Collaboration from Start to Finish

We work as an extension of your internal team — collaborating closely to understand your goals, your audience, and your unique market position. Every creative decision is made with intention. We align with your values, we build with emotion, and we execute with care.

Our art direction doesn’t live in a silo. It lives across disciplines — influencing copywriting, branding, photography, video, product design, and web experiences.

Deliverables You Can Expect

  • Complete creative direction for campaigns

  • Art direction and on-set leadership for photo/video productions

  • Moodboards, shot lists, and storyboards

  • Visual style guides and tone references

  • Layout and imagery direction for web and social content

  • Asset reviews and refinements across all creative output

Final Thought

At Destello, we don’t just style your brand — we shape how it’s felt. Through powerful visuals and thoughtful direction, we create work that captures attention, moves people, and earns a place in culture.

Whether you're launching a new product, reimagining your brand presence, or creating your next breakthrough campaign — we’re here to lead the vision, and bring it to life.

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Real words from the colleagues and collaborators I’ve partnered with.

Recommendations

Harpreet guides teams with great clarity and vision. She is an eloquent storyteller who is always able to craft meaning and depth into the breadth of projects that she undertakes. With an incredible eye for detail and an understanding of the big picture which, can only come from years of experience and a true love of her craft.

Harpreet guides teams with great clarity and vision. She is an eloquent storyteller who is always able to craft meaning and depth into the breadth of projects that she undertakes. With an incredible eye for detail and an understanding of the big picture which, can only come from years of experience and a true love of her craft.

Rob Dolton
Rob Dolton

Rob Dolton

Head Of Design, AFRY Experience Studios

Head Of Design, AFRY Experience Studios

Real words from the colleagues and collaborators I’ve partnered with.

Recommendations

Harpreet guides teams with great clarity and vision. She is an eloquent storyteller who is always able to craft meaning and depth into the breadth of projects that she undertakes. With an incredible eye for detail and an understanding of the big picture which, can only come from years of experience and a true love of her craft.

Harpreet guides teams with great clarity and vision. She is an eloquent storyteller who is always able to craft meaning and depth into the breadth of projects that she undertakes. With an incredible eye for detail and an understanding of the big picture which, can only come from years of experience and a true love of her craft.

Rob Dolton
Rob Dolton

Rob Dolton

Head Of Design, AFRY Experience Studios

Head Of Design, AFRY Experience Studios

Real words from the colleagues and collaborators I’ve partnered with.

Recommendations

Harpreet guides teams with great clarity and vision. She is an eloquent storyteller who is always able to craft meaning and depth into the breadth of projects that she undertakes. With an incredible eye for detail and an understanding of the big picture which, can only come from years of experience and a true love of her craft.

Harpreet guides teams with great clarity and vision. She is an eloquent storyteller who is always able to craft meaning and depth into the breadth of projects that she undertakes. With an incredible eye for detail and an understanding of the big picture which, can only come from years of experience and a true love of her craft.

Rob Dolton
Rob Dolton

Rob Dolton

Head Of Design, AFRY Experience Studios

Head Of Design, AFRY Experience Studios

/ Next Expertise

Product Design

Product Design
Product Design
Product Design