Visual Strategy
Visual Strategy
Visual Strategy

/ Expertise

/ Expertise

/ Expertise

Design Ops

Design Ops

Design Ops

I design and optimise workflows, governance, tools and team structures that enable design teams to work efficiently.

I design and optimise workflows, governance, tools and team structures that enable design teams to work efficiently.

I design and optimise workflows, governance, tools and team structures that enable design teams to work efficiently.

/ Overview:

Your brand’s visual language is often your first impression.

Design with direction & love, In a visually saturated world, design isn’t just decoration — it’s communication. Your brand’s visual language is often your first impression, your lasting memory, and your strongest differentiator. At Destello, we treat visual strategy as a foundational layer — the connective tissue that unifies your identity, content, and campaigns.

We define how your brand should look, feel, and behave in the world — not just once, but everywhere it appears. Every shape, color, typeface, motion, and grid system is part of a broader plan — one that aligns with your message, market, and mission.

Design Ops
Design Ops
Design Ops

Visual strategy is where creative meets consistency. We start by uncovering the core of your brand — what makes you unique, what your audience expects, and where your brand needs to go.

What We Deliver

Design Ops
Design Ops
Design Ops
(01)
Visual Language Systems
(01)
Visual Language Systems
(01)
Visual Language Systems
(02)
Design Direction
(02)
Design Direction
(02)
Design Direction
(03)
Scalable Templates
(03)
Scalable Templates
(03)
Scalable Templates
(04)
Motion & Interaction Guidance
(04)
Motion & Interaction Guidance
(04)
Motion & Interaction Guidance

From there, we craft a system that’s as expressive as it is structured.

Whether you're launching a brand or scaling a growing one, we ensure your visuals are cohesive across every format — from social media and websites to print materials and motion assets. Our visual frameworks are built to empower internal teams, speed up production, and maintain aesthetic clarity at scale.

Our role isn’t just to design — it’s to guide. We create visual guidelines that help you grow without losing identity, experiment without diluting clarity, and evolve without inconsistency.

Closing Statement

With a strong visual strategy, brands don’t just look better — they communicate more effectively. At Destello, we make sure every visual element has a purpose, every touchpoint is intentional, and your brand always feels like itself, no matter where it’s seen.

Abstract wave background

Real words from the colleagues and collaborators I’ve partnered with.

Recommendations

Harpreet guides teams with great clarity and vision. She is an eloquent storyteller who is always able to craft meaning and depth into the breadth of projects that she undertakes. With an incredible eye for detail and an understanding of the big picture which, can only come from years of experience and a true love of her craft.

Harpreet guides teams with great clarity and vision. She is an eloquent storyteller who is always able to craft meaning and depth into the breadth of projects that she undertakes. With an incredible eye for detail and an understanding of the big picture which, can only come from years of experience and a true love of her craft.

Rob Dolton
Rob Dolton

Rob Dolton

Head Of Design, AFRY Experience Studios

Head Of Design, AFRY Experience Studios

Real words from the colleagues and collaborators I’ve partnered with.

Recommendations

Harpreet guides teams with great clarity and vision. She is an eloquent storyteller who is always able to craft meaning and depth into the breadth of projects that she undertakes. With an incredible eye for detail and an understanding of the big picture which, can only come from years of experience and a true love of her craft.

Harpreet guides teams with great clarity and vision. She is an eloquent storyteller who is always able to craft meaning and depth into the breadth of projects that she undertakes. With an incredible eye for detail and an understanding of the big picture which, can only come from years of experience and a true love of her craft.

Rob Dolton
Rob Dolton

Rob Dolton

Head Of Design, AFRY Experience Studios

Head Of Design, AFRY Experience Studios

Real words from the colleagues and collaborators I’ve partnered with.

Recommendations

Harpreet guides teams with great clarity and vision. She is an eloquent storyteller who is always able to craft meaning and depth into the breadth of projects that she undertakes. With an incredible eye for detail and an understanding of the big picture which, can only come from years of experience and a true love of her craft.

Harpreet guides teams with great clarity and vision. She is an eloquent storyteller who is always able to craft meaning and depth into the breadth of projects that she undertakes. With an incredible eye for detail and an understanding of the big picture which, can only come from years of experience and a true love of her craft.

Rob Dolton
Rob Dolton

Rob Dolton

Head Of Design, AFRY Experience Studios

Head Of Design, AFRY Experience Studios

/ Next Expertise

User Research

User Research
User Research
User Research