TES

Scope:

Client:

Discovery
Brand Strategy
UX
UI
Motion
Visual Identity

Background:

TES

As a leading publisher in higher education and creator of a globally respected rankings system, Times Higher Education commands a vast international academic and student audience. I was part of a team tasked with developing a modern, cohesive brand identity and redesigning their digital platforms to clarify TES’s direction, unify its proposition, and enhance trust.

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Objectives

The objective was to transform a fragmented, print-focused business into a unified, digital-first education company. This required shifting from siloed operations and company-centric thinking to an audience-focused approach, consolidating a fractured product offering into a cohesive experience. By establishing a single unifying brand proposition, the goal was to deliver a seamless suite of complementary digital services that align with the needs of the audience while strengthening the brand's clarity and purpose.

Strategic Approach

Add some information here / value proposition / intentions etc / diagrams etc

Understanding user needs

Design Details

By creating an online hub and community that activated the new brand identity, we focused on strategically ensuring the business goals were met. From a streamlined user-experience, to grouping and re-writing content to ensure that information was digestible and easy to navigate, were key. Using the new brand palette, the subtle use of colour to accent various content and compliment wayfinding was important in order to organise the vast volume of resources, publications and materials.

The goal was to create a modern, fresh, and functional online hub of resources and content, with a streamlined user experience that ensured information was easy to navigate and digest.

This transformation aimed to create a digital-first, user-focused experience that is purposeful, sustainable, and aligned with the needs of its global audience.

Brand Identity

Leveraging the new brand palette, subtle accents of colour were thoughtfully applied to enhance wayfinding and elevate the digital experience while maintaining the brand’s identity.

Our brand visual & written “voice” is entirely inconsistent between different areas