Scania

Street smart revolution

AFRY Experience Studios

2022-23

The Smart Dash is an in-cab ecosystem working together with next generational intelligence, harnessing the power of digital to make the future driving experience more personal. Providing seamless integration with all other touch-points in the digital ecosystem, it is designed to empower drivers with valuable insight to help them drive in an informed, efficient and safe manner.

By re-imagining the in-cab experience and digital infrastructure our goal was to create an innovative product experience for Scania that is designed to empower drivers whilst providing value for both customer and user.

We also created a scalable, robust design system that was used to move from brand to product. A comprehensive component architecture that was efficiently built for scalability as well as a consistent application of brand expression across all platforms.

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Objectives

Our core objective was to design a service that made outdoor pursuits accessible for everyone. We wanted to simplify the end-to-end process of hiring equipment and overcoming storage concerns for people, by implementing a modular-design and rental system for equipment specific to your needs.

By identifying key opportunity areas, our strategic recommendations foster impactful partnerships between OEMs, suppliers, and industry experts, driving effective brand collaborations. By working closely with trusted industry experts, we ensure supply of known and bespoke products that resonate with customers and enable us to build their trust. Together, we co-create memorable experiences.

Brand Identity

The OutOfOffice Brand Identity was created to symbolise modularity, movement and flexible solutions. Breaking out of the ‘routine’ to pursue passions we created a visual identify that symbolises modern utility.

The OOO design is based on a modular and functional system that provides flexible customisation and echoes the modularity of the OOO equipment and services.

Design Details

We chose the Aeonik typeface for its sophisticated and modernist qualities, drawing inspiration from early mechanical Grotesk fonts with their wider but balanced forms. Leveraging Aeonik’s versatility, we apply it to both interface and product design.

Our monochromatic colour scheme, complemented by subtle accents of colour, creates a clean and impactful aesthetic that ensures our products remain the focal point, tying into the modern utility aesthetic of the overall Brand Identity.