Pandora

A social-first campaign driving user engagement and sales

Background:

To celebrate the romance of Valentine’s Day, Pandora UK partnered with PrettyGreen Events to launch the experiential MyPANDORAValentine campaign. At the heart of the initiative were six specially designed 'love booths,' set up across major cities in the UK, where customers could record heartfelt declarations of love and create personalised Valentine’s Day cards for free.

To elevate the experience and spotlight Pandora's new Valentine’s Day collection, PrettyGreen Events proposed a companion app to bring the campaign to life. I was brought on board to design this app, crafting an engaging digital experience tying together the campaign and launch of the new collection.

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Objectives

To elevate the experience and spotlight Pandora's new Valentine’s Day collection, PrettyGreen Events proposed a companion app to bring the campaign to life. I was brought on board to design this app, crafting an engaging digital experience tying together the campaign and launch of the new collection.

A unified and distinct brand experience across all touch-points enabled PANDORA to build that meaningful connection with their customers.

Discovery process

Concept process:

A really important part of the process was to determine the look and feel for the App.

Something that reflects the core idea and sentiment, ties back to the brand and really enhances the experience. I explored the use of various styles such as watercolours, hand-drawn illustrations and a variety of others to determine the right look and feel.

An personal / emotional experience

Something unique

Connected storytelling

Campaign to enhance the romance of Valentine’s day

Creating an experience for customers to cherish

Capture the romance of valentine’s day

Create a light-hearted experience that people can share with loved ones

Research and brainstormed:

Shapes

Colour

Informing the idea

Frame themes

Story

Look & feel

Whole design UX/UI

Brand Identity

A really important part of the process was to determine the look and feel for the app. Something that reflected the core idea and sentiment, whilst tying back to the core brand. With a crafted, personalised and seamless user-experience, the app enabled customers who couldn’t make it to the selected ‘love booths’ to create and share their own personal ‘love note’.

Social Campaign

Customers could create and share their unique Valentine’s Day creations on social media via the #myPANDORAValentine hashtag with a chance to win a £250 gift card and romantic getaway for two. Customers were also given an opportunity to receive a free gift with every purchase made in store.

Design Details

I explored the use of various styles and techniques we could use to influence the UI and compliment the Art Direction of the campaign photography. From the subtle use of watercolours and hand-drawn illustrations, to bold typography, the exploratory conceptual allowed me to determine the right look and feel for the experience.

Break this down or diagram: